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What Does Our Logo Mean?

by | Sep 30, 2020 | News | 0 comments

The Sustainable Seas Trust has modernised its logo! The elements of our logo combine to tell the story of the origins of the organisation and the environment that inspires and motivates our work.

The coelacanth within the logo speaks to the origins of the Sustainable Seas Trust out of the African Coelacanth Ecosystem Programme (ACEP).

The coelacanth, also known as the living fossil, is a primitive-looking fish that was thought to have gone extinct with the dinosaurs 65 million years ago. That is, until its discovery in 1938 by a South African museum curator off the cost of South Africa.

ACEP was a New Partnership for Africa’s Development (NEPAD) flagship programme led by our CEO and founding trustee, Dr Tony Ribbink. The eight partner countries from the Western Indian Ocean region involved in the ACEP identified a need for an organisation aimed at ensuring marine sustainability and alleviating the poverty of coastal communities through education and skills development. And so SST was born.

The wave within the logo connects the deep ocean ecosystems that the coelacanth inhabits with the shallow water habitats and the shoreline. This represents the interconnectivity of the living ocean systems and the communities living along the coast who depend upon sustainable seas for their livelihoods.

The Sustainable Seas Trust (SST) is a science and education-based organisation that works to protect Africa’s marine resources for the benefit of all who live on the continent. Join us in our mission and see how you can get involved or contribute to our work by visiting our webpage https://sst.org.za/take-action/  

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